What makes branding good...
I had promised myself that I wasn't going to write any more articles or post any videos until my new software platform was released.Unfortunately, like most promises,
I can't help it, I'm addicted to producing EverGreen Content!
I have been planning a branding post for a while but I think it's time to open the discussion.
On 11-20-15, I posted the following on Cincinnati Business Owners Monthly Meeting on Facebook:
In order for us to take things to higher levels, we need to hold each other accountable.A few people 'liked' it but no one commented until today. A young lady wanted me to provide 3 examples of good branding.
This may sound a little harsh, but I think there are people who follow this page who need to read it.
If you don't engage is some type of personal branding strategy, you WILL FAIL. Period.
I see people posting links to fan pages and websites all day, asking us to 'like' their page.
But only a few people actually show us who they are a business person.
Your products and services will only be able to generate a certain amount of income.
Your personal brand can be used to promote an unlimited number of products and services...which means an unlimited amount of income.
I personally won't 'like' anyone's page or support anyone's business if I can't find some info about the business owner.
I'm very stingy with my 'likes' and even more stingy with what i 'share' because these social signals can negatively affect my brand.
And my brand=my earning potential.
If you need help with branding, just ask.
At first I was just going to post a few links and keep it moving. But then, I thought... this is a great opportunity to explore some juicy biz stuff!
To keep it simple, I'll describe the 3 most important metrics I use to judge the quality of someone's branding efforts and I'll include examples of people (in the networking group) who I think exhibit these qualities.
The first thing I notice about a brand is it's authenticity. If I view the business owner as someone I can trust, then I will be likely to take their product/service seriously.
At last last networking meeting, I met Jeff Pastor. He introduced himself as someone aspiring to run for city council. At first, I thought he was another talking-head trolling for votes. But later in the meeting, he brought up numerous points that we all need to consider if we are going to advance as small business owners. His conviction was certainly authentic.
Next, I admire people who are consistent in their branding activities. Katrina Hodge is the definition of consistency. I follow her social media posts and videos. She is constantly meeting people and spreading the word about her brand everywhere. This level of commitment is key to success.
Last but not least is connectivity. I give the utmost respect to someone who is personally accessible. A few weeks ago, I stopped by an art gallery owned by Tonya Dumas. While I was there, she talked to at least 15 people. Many people wanted to look at her products and some people were just walking by. She greeted everyone with a friendly smile and made us all feel appreciated.
Hopefully, this quick post helps shed some light on how to enhance your brand.
Now for the shameless plug.
I share a lot of basic info for free, but I also create high-quality digital learning materials that provide in-depth and comprehensive exploration of various business and marketing concepts.
For the rest of the year, I am offering a special deal on my 3 mini-courses.
Buy 1 get 2 free!
They each sell for $19 each.
Check them out, buy 1, and contact me at c.w.johnson@zoho.com.
I will send you the other two immediately!
